The book is out now and can be found on or just about anywhere else, I would imagine.Īlso, have you checked out my Twitter blog? It is our newest blog devoted exclusively to Twitter strategies. I rarely endorse particular books or products, but The Sticking Point Solution by Jay Abraham comes highly, highly recommended. A business might be achieving incremental year-on-year.

I’m not even done with it yet, but I like it so much I just had to go ahead and write a bit about it. Businesses can plateau, stall, OR stagnate.without the owners or key executives even realizing it. My mind has been racing with ideas since I started reading the book. The must-read summary of Jay Abraham's book: 'The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times'. Work Media is going through a transitional phase, and this book is the perfect material for what we are going through. Innovate, optimize and let loose of the notion that you have to do everything yourself, these are the salient lessons in Jay Abrahams latest book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times. For example, finding a possible joint venture partner who has access to companies you would like to sell your services to. Abraham talks about leverage in terms of utilizing the resources of others. That’s leverage in the context of online marketing. Write something once and then use it hundreds of different times. I use the word leverage a lot in talking about what I do. His book is filled with all kinds of examples highlighting the strategies he talks about, taken from his personal experience working with clients in hundreds of industries.Ībraham is big on the use of leverage. One thing I really like about Abraham’s writing style is that he deals with specifics, rather than vague generalities. But his book brilliantly distills his formulas and strategies into a blueprint that any business can follow to achieve stratospheric results.

To hire Abraham for personal consulting for your business will likely cost you tens of thousands of dollars (for just a few hours of his time).

If you don’t know who Jay Abraham is, he is possibly the world’s top marketing expert. I am reading an outstanding book right now, Jay Abraham’s The Sticking Point Solution.

Jay abraham sticking point